Download Academic e-books : publishers, librarians, and users by Suzanne M. Ward, Robert S. Freeman, Judith M. Nixon PDF

By Suzanne M. Ward, Robert S. Freeman, Judith M. Nixon

"Academic E-Books: Publishers, Librarians, and clients offers readers with a view of the altering and rising roles of digital books in larger schooling. the 3 major sections include contributions via specialists within the publisher/vendor enviornment, in addition to by means of librarians who file on either the demanding situations of delivering and coping with e-books and at the concerns surrounding shopper use of e-books. The case examine section  Read more...

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Sample text

From a business point of view, McFarland wants to maintain the viability of the unique kind of books for which the company is known. But the combination of DDA and the short-term loan (STL) has begun to undermine the equilibrium in the revenue of some titles. Demand-Driven Acquisitions and Short-Term Loans In Joseph Esposito’s (2014) balanced article, “Revisiting Demand-Driven Acquisitions,” he accomplishes quite a feat—presenting the big picture, the position of the academic library, and the perspective of the publisher all at the same time.

Academic library sales probably will decline over time. Pricing E-books Pricing models for academic e-books vary from publisher to publisher. McFarland’s list prices are the same for print and electronic editions. For an e-book transaction, the publisher has no costs for order administration, production cost, and inventory. However, the wholesale discount to the vendor is much deeper for the e-book. Preparing a web-ready PDF file to go to an e-book vendor requires the same actions as producing a print book: acquisitions activity, peer review, editing, cover design, page layout, The Journey Beyond Print | 43 figure 2.

Yet when they indicate which genres they prefer to read in which formats, a very different picture appears (see Figure 3). The divide seems to start at the split between immersive and nonimmersive reading experiences. As industry expert Mike Shatzkin (2012) notes, the tendency of e-books to perform well in some genres and not well in others is directly related to this split and to publishers’ ability to translate immersive reading experience seamlessly from page to screen. Mystery fans, for example, entangled in a gripping detective story, may not notice whether they turn the page of a physical book or flick a “page” on the screen of their tablet.

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