By Dennis Groves
A tricky, demanding, and eventful trip is printed during this state-of-the-art enterprise tale. Greg, the corporate President, makes use of the newest version of the depended on regular, The Oliver Wight type A record for enterprise Excellence, to rework his enterprise from mediocrity to major functionality. What he learns approximately senior administration duties and behaviors drives him to accomplish amazing rewards and advantages, now not the least of that's his company's survival.
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Extra info for Achieving Class A Business Excellence: An Executive's Perspective (The Oliver Wight Companies)
By the way—I’ll show you all the details later—our pipeline of products and promotions is full over the next year. We’ve met every marketing target over the past two years regarding number of products launched. ” But Kari didn’t wait for a response. “Now, I’ll agree totally that Matt is right on one point. We often give him design changes at the last minute, but we also know that his development time line is padded with extra time and money. He may not have told you that. He has some great development engineers, although they tend to whine from time to time.
My gut says, however, we are saving pennies and losing dollars. I can’t get at the balance sheet, so I can’t prove that, but I know advertising builds a business. Just look at the size of advertising budgets for some of our key competitors. As a percentage of sales, their spending makes ours look puny. ” Greg finished out the day by reviewing the schedule of new product launches and promotions. He satisfied himself that, for the most part, they tied in nicely with the current Cosmetics Products strategy.
He is probably the main reason we didn’t lose some of our key accounts during the last product launch. You can imagine how difficult that was with our history of customer service and launch problems. ” Greg looked puzzled. indd 28 8/13/08 10:01:56 AM Fact-Finding—Greg Meets His Team 29 products, and are falling short with almost every high-margin product introduced in the past 18 months. What’s causing this pattern, Kari? ” “Of course we are, but part of that pattern is due to the launch problems we’ve been discussing, Greg.