Download Bank Marketing Management by Arthur Meidan (auth.) PDF

By Arthur Meidan (auth.)

Show description

Read or Download Bank Marketing Management PDF

Best banks & banking books

Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management

This ebook is the tale of the way 4 busy executives, from varied backgrounds and diversified views, have been shocked to discover themselves converging at the suggestion of narrative as a very worthwhile lens for figuring out and dealing with firms within the twenty-first century. the concept narrative and storytelling might be so strong a device on the planet of enterprises was once firstly counter-intuitive.

The Evolution of Central Banks

The Evolution of significant Banks employs quite a lot of ancient facts and reassesses present financial research to argue that the improvement of non-profit-maximizing and noncompetitive significant banks to oversee and control the economic banking process fulfils an important and ordinary functionality.

The Microfinance Revolution: Sustainable Finance for the Poor

All over the world, a revolution is happening in finance for low-income humans. The microfinance revolution is offering monetary companies to the economically energetic terrible on a wide scale via competing, financially self-sufficient associations. In a couple of international locations this has already occurred; in others it's below manner.

The Silver Bomb: The End Of Paper Wealth Is Upon Us

The Silver Bomb isn't really a booklet approximately a few predictive monetary philosophy, yet relatively a frank, no-excuses glimpse on the present kingdom of items, and a decent, candid, examine logical results. The prestidigitations of relevant banking, that have until eventually lately been protected against scrutiny via a cloak of pro-banking cultural bias, are laid naked inside of those pages.

Extra resources for Bank Marketing Management

Sample text

Parents are encouraged to bring their children in to the bank and start accounts from a very young age in the hope that banks retain youngsters' loyalty and continued patronage in the future. Another significant influence is that of friends. As we would expect, new student accounts are often decided on the advice given by mends and relatives. Whether the student has opened an account before university, on arrival, or already has one, advice from friends scores highlyon all three possibilities in influencing their decision.

CHAPTER2 Customer behaviour andmarket segmentation Contents INTRODUCTION 21 CONSUMER BEHAVIOUR AND ATTITUDES Factors and influences on bank customers 23 The consumer process 29 TYPES OF MARKET SEGMENT A TION 31 Social classes segmentation 34 Segmentation by life cycle 37 Psychographie segmentation 38 Behaviouristic segmentation and consumer perceptions Other consumer segments 40 22 39 SEGMENTATION OF RETAIL v. CORPORATE MARKETS 42 IMPLICATIONS OF SEGMENTATION FOR EFFECTIVE 44 BANKING Introduction The initial studies of bank customer behaviour started with the banks' interest in the services they offered, and the customers' attitudes, beliefs and perceptions about those services.

Banks can isolate these particular segments and adopt a special mix to appeal to the different behavioural phases. Internal factors This refers to the thought process within the consumer, that is, the psychological influences on the one hand, and the personal characteristics of each consumer - such as lifestyle, personality, occupation, etc. -on the other. Between the two sets of influences there is no doubt that the psychological set exerts more force and for this reason this will be discussed in more detail.

Download PDF sample

Rated 4.36 of 5 – based on 46 votes