By Joseph McAleer
Joseph McAleer makes use of clean archival fabric to discover Jack London's publishing profession outdoors of North the USA. He illuminates the relationships with publishers and brokers, largely in Britain, as a key to knowing the nature, force, and overseas luck of this renowned determine of twentieth century American letters.
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Additional info for Call of the Atlantic : Jack London’s publishing odyssey overseas, 1902-1916
At this time, a small publisher like Isbister could do one of two things: import printed books from the American publisher to sell in England, or purchase unbound sheets and have them bound as needed in England, both options considerably less expensive than setting type themselves and printing locally. However, the American publisher would charge fees and royalties on sheets and books sold. And Macmillan, one of the premier American publishing houses, was not inexpensive. It also dictated other terms, such as requiring that the English edition match the American edition in terms of physical size, appearance, and number of illustrations.
Source: Books No 1 notebook, HUNT 483. 55 Letter, Robinson to London, March 30, 1903, HUNT JL 17254. OUP CORRECTED PROOF – FINAL, 11/07/2015, SPi 24 Call of the Atlantic practice), but pleaded with London to get out of one of the advances. In doing so, he was forced to admit Isbister’s financial problems: Our present loss on Mr. J. Give me a chance to get some way out of the hole, before we gamble that extra $250. To ask you for $500 (making us over $1000 in the hole to start on) on the two books would not be fair.
OUP CORRECTED PROOF – FINAL, 11/07/2015, SPi Fig. 1 Isbister introduced English booksellers and readers to Jack London’s first short-story collection, The God of His Fathers, with this four-page promotional booklet in 1902. Huntington Library OUP CORRECTED PROOF – FINAL, 11/07/2015, SPi Two Suitors, 1902–1904 19 commercialized. Notices in trade publications such as The Publishers’ Circular and Booksellers’ Record would have swayed librarians and retailers to increase their orders. Charles Boon certainly thought so.