Download Eco-Innovations in Emerging Markets: Analyzing Consumer by Pável Reyes-Mercado PDF

By Pável Reyes-Mercado

Through a finished research of cognitive components and eco-innovation attributes, this e-book offers an realizing into why and the way renewable strength applied sciences are followed in an rising industry. Drawing on theories resembling concept of reasoned motion and thought of deliberate behaviour, Eco-Innovations in rising Markets proposes a longer cognitive version to examine patron behaviour during this region. by utilizing complex statistical ideas resembling Partial Least Squares, the booklet offers empirical facts and discusses the results they pose for coverage makers and company managers.

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Urwin, P. (2000). Willingness to pay for renewable energy: Implications for UK green tariff offerings. Indoor and Built Environment, 9(3–4), 157–170. , & Rennings, K. (2005). Lead markets and regulation: A framework for analyzing the international diffusion of environmental innovations. Ecological Economics, 52(1), 5–17. , & Gillingham, K. (2012). Peer effects in the diffusion of solar photovoltaic panels. Marketing Science, 31(6), 900–912.  G. (2010). Determinants of households’ space heating type: A discrete choice analysis for German households.

Journal of Systems and Information Technology, 11(4), 347–366. , & Sandager, S. (2012). Consumer decision making regarding a “green” everyday product. Psychology and Marketing, 29(4), 187–197. , & Kühling, J. (2009). Determinants of pro-environmental consumption: The role of reference groups and routine behavior. Ecological Economics, 69(1), 166–176.  H. (2007). Using contingent valuation to explore willingness to pay for renewable energy: A comparison of collective and voluntary payment vehicles.

Furthermore, review of literature shows three research gaps that have not been included in integrative frameworks for renewable energy innovations. Such gaps are presented in Fig. 1 and are discussed in the following paragraphs. © The Editor(s) (if applicable) and The Author(s) 2016 P. 1057/978-1-137-58742-8_3 25 26 P. REYES-MERCADO Consumer Knowledge This factor includes variables as diffusion, transformation, and adaptation. Knowledge can be diffused by early users (Wörsdorfer and Kaus 2010), sales persons, or printed leaflets, but is the consumer who interprets this new knowledge (Hirunyawipada et al.

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