By IFLA, Dinesh K. Gupta, Christie Koontz
Книга advertising Library and data companies advertising Library and data ServicesКниги Гуманитарная литература Автор: IFLA, Dinesh ok. Gupta, Christie Koontz Год издания: 2006 Формат: pdf Издат.:K.G. Saur (An Impint of Walter de Gruyter) Страниц: 419 Размер: 3,7 Mb ISBN: 3598117531 Язык: Английский0 (голосов: zero) Оценка:Marketing Library and knowledge ServicesBy IFLA, Dinesh okay. Gupta, Christie Koontz
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8. 9. 10. 11. 12. Pors (N O), Dixon ( P) and Robson (H). The employment of quality measures in libraries: Cultural differences, institutional imperatives and managerial profiles. Performance Measurement and Metrics. 5 (1). 2004: 20 – 28. Bryson (J). Effective library and information centre management. Aldershot: Gower. 1999. Klaudi Klausen (K). Skulle det være noget særligt? Kbh. Børsen. 2001. Ibid Brunsson. The organization of hypocrisy: Talks, decisions and actions in organizations. Copenhagen: Copenhagen Business School Press.
Does it have anything to do with the way we educate our library staff or do we simply not prioritise or believe in these types of actions? At the library school in Oslo - at that time the only one in Norway - there was until 1991 a separate course on communication and marketing in public libraries for one semester in the final year. Today the education in LIS is merged with the education for journalists and forms one department of the Oslo University College. There is also librarian education at the University of Tromsø and the Bergen University College.
The main criterion to be used in isolating market segments should be that which aligns the clients' need with your type of business. For example, the information seeking behaviour of university library clients is more meaningful than age; even though other demographic or life style factors may inform deeper understanding. Segmentation is not only essential in identifying the different service requirements of each segment and appropriate communications strategies, but also in allocating resources appropriately.