Download Media Convergence Handbook - Vol. 1: Journalism, by Artur Lugmayr, Cinzia Dal Zotto PDF

By Artur Lugmayr, Cinzia Dal Zotto

The Media Convergence instruction manual sheds new mild at the complexity of media convergence and the comparable enterprise demanding situations. impending the subject from a managerial, technological in addition to end-consumer viewpoint, it acts as a reference ebook and academic source within the box. Media convergence at enterprise point may perhaps indicate remodeling enterprise types and utilizing multiplatform content material construction and distribution instruments. although, it's proven that the implementation of convergence thoughts can in basic terms be triumphant whilst expectancies and aspirations of each actor concerned are taken under consideration. Media shoppers, content material manufacturers and bosses face various demanding situations within the means of media convergence.

Volume I of the Media Convergence instruction manual encourages an energetic discourse on media convergence by way of introducing the idea that via normal viewpoint articles and addressing the real-world demanding situations of conversion within the publishing, broadcasting and social media sectors.

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Extra info for Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence

Sample text

We share the sentiment of Robert Picard (2003) in his perception that information revolution has kick-started an increase in the speed, flexibility and integration of current forms of communication. This is the true consequence of the process derived from media convergence, from the perspective of the media industries: “The digitalization, new media and information and communication technologies are part of an evolutionary rather than revolutionary change in communication ability. No real new communication ability is being created” (Picard, 2003, p.

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