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By Lineu Castello

The unfold of newly 'invented' locations, akin to topic parks, buying shops and remodeled ancient parts, necessitates a redefinition of the concept that of 'place' from an architectural viewpoint. during this interdisciplinary paintings, those invented locations are categorised in keeping with different phenomenological studies they can supply. The ebook explores how such 'cloning areas' use placemaking and placemarketing in try and mirror the features present in city areas typically considered as winning, and the way those locations can impact society's environmental conception. quite a number foreign empirical reports illustrates how such invented areas will be perceived as valid city areas, and give a contribution in the direction of the standard of existence in cutting-edge towns.

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Additional info for Rethinking the meaning of place : conceiving place in architecture-urbanism

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One salient point here is that the creation of the place was firmly introduced by the strategies  See Chapter 1. The Conceptualization of Place 33 of a powerful property company, Olympia & York, whose investments in the complex were so great that they enabled them to attract key tenants as important as Dow Jones, Merryll Lynch and American Express, and thus guarantee the opportunity to ‘create an address’, as Fainstein says (2001: 167). To further mark the new place, Olympia & York installed a shopping mall in the complex’s impressive Winter Garden atrium.

Material or abstract, this aura will have been acquired as a result of natural, enjoyment, sensory or landscape qualities, and will therefore be an aura stimulated by elements of the local spatial collective imagination. In another situation the relationships between people and their surroundings will involve more subjective phenomena, which absorb the histories of a place – originating from the popular tales and stories flowing from these subjective interactions – and which underscore the role of the temporal dimension, a dimension which, although laden with imponderables, also involves the material forms containing these abstractions.

In Annals of the Association of American Geographers 51, 1961, p. 241260. 10 Porto Alegre, Praça da Alfândega. Home of the Annual Book Fair Source: Photo by Marcos Petroli.  The ‘spirit of place’ is in fact a concept from ancient Rome which came to great prominence in the literature of modern architecture-urbanism following the detailed and poetic approach of the Norwegian architect Christian Norberg-Scultz (1980) in his famous work Genius Loci: Towards a Phenomenology of Architecture. Our idea of Aura as stimulating the perception of place in the city of today starts with the genius loci naturally present in the place and extends to the reputation people attribute to the place.

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