Download Special Events: Creating and Sustaining a New World for by Joe Goldblatt PDF

By Joe Goldblatt

Offering a entire consultant to figuring out, making plans, selling, and generating detailed occasions, this 7th variation of Special Events describes the speculation and perform of all points of occasion administration. Written for present and destiny occasion leaders, the textual content maintains to extend its emphasis at the transforming into globalization of the career, making an allowance for the talents leaders have to take care of different cultures, societies, and enterprise practices to plot and bring winning occasions. New insurance contains sustainability, expertise, security/risk administration, and the impression of social media on occasions and occasion advertising. 15 all-new case experiences were integrated, in addition to a quick thesaurus of phrases on the finish of every bankruptcy to additional outline the phrases utilized in the bankruptcy.

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Extra resources for Special Events: Creating and Sustaining a New World for Celebration (7th Edition) (Wiley Event Management Series)

Sample text

Retailers have historically used events to drive sales, and now other types of businesses are realizing that face-to-face events are an effective way to satisfy sales goals. The fastest growing types of marketing events are those related to technologies such as computers and mobile telephones. The late Steve Jobs, founder of Apple, was a master of using live events to introduce his new products. Jobs would interact with his new inventions as though they were organic and even human. This created a deeply personal and captivating experience for the thousands of Apple customers who anxiously anticipated each new product launch.

The study confirmed that, despite the severe economic challenges experienced by the profession during the past decade, change, creativity, and innovation remain as three constants to ensure stable navigation toward future success. S. citizens as well as Europeans are aging rapidly. As a result of the graying of America and Europe, not only will millions of these citizens celebrate a major milestone (middle age) but Event Leaders will be forced to rethink the types of events they design. For example, as Americans age, it is likely that they will experience more health problems, such as loss of hearing and vision and restriction of movement.

Gross domestic product. Since widespread use of the jet airplane began in the 1950s, meetings and conferences have multiplied by the thousands as attendees jet in and out for threeand four-day events. These events are primarily educational seminars that provide networking opportunities for association members and corporate employees. Despite the recent challenges of terrorism and environmental concerns over rising fuel prices, the globalization of the economy has produced significant growth in international meetings.

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