Download Story Smart: Using the Science of Story to Persuade, by Kendall Haven PDF

By Kendall Haven

Storytelling has been used for hundreds of years as a method to sway public opinion, impact habit, and encourage switch. but in line with contemporary examine, ninety eight percentage of reports shared are useless, and one-third of all narratives are literally counterproductive to offering the which means meant through the teller. writer Kendall Haven contends so you might craft messages that might resonate successfully together with your viewers by way of studying and using the technology of story.

Based on breakthroughs within the fields of neural and cognitive sciences, this ebook demonstrates how tales can exert impression and convince audiences. via step by step advice, you'll find out how to build communications for impression, which means, and accuracy. This sensible consultant is geared up into 4 sequential components: the neuroscience of phrases; the set of instruments supplied to every person; the effect of narratives in altering ideals, attitudes, values, and behaviors; and the thoughts wanted for development strong, influential, and potent (PIE) tales. This publication can assist you grasp the instruments and significant abilities of powerful story-based communication.

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Additional resources for Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

Example text

Consider these two spoken lines: Person #1: Where’s John? Person #2: Well . . I didn’t want to say anything. But . . I saw a green VW parked in front of Carol’s. If there is someone with you, explain two things to that person. ) 1. What’s going on here? 2. What is the relationship between the four people mentioned (Person #1 and person #2, who both speak; someone named John; and someone named Carol)? Were you able to make these lines make sense? What did your mind have to do in order to answer my two questions?

The Easter Bunny picked up the eggs. George Washington hid the ax. Benjamin Franklin flew the kite. Noah built the boat. Thomas Edison flipped the electric switch. William Shakespeare wrote the play. That’s what context and relevance do for you. They make incoming information meaningful. It is always worth making sure you help your audience establish context and relevance for your information. One last demonstration to show how prior knowledge and story structure merge in your mind. Consider this paragraph: A thirsty ant went to the river.

They make incoming information meaningful. It is always worth making sure you help your audience establish context and relevance for your information. One last demonstration to show how prior knowledge and story structure merge in your mind. Consider this paragraph: A thirsty ant went to the river. He was carried away by the rush of the stream and was about to drown. A dove, sitting in a tree overhanging the water, plucked a leaf. The leaf fell into the stream close to the ant, and the ant climbed onto it.

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