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By John Seely Brown, Stephen Denning, Katalina Groh, Laurence Prusak

This booklet is the tale of the way 4 busy executives, from diversified backgrounds and various views, have been shocked to discover themselves converging at the proposal of narrative as an awfully precious lens for figuring out and dealing with agencies within the twenty-first century. the concept narrative and storytelling may be so strong a device on the planet of companies was once before everything counter-intuitive. yet of their personal phrases, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they got here to determine the ability of narrative and storytelling of their personal adventure engaged on wisdom administration, switch administration, and innovation innovations in agencies resembling Xerox, the realm financial institution, and IBM. Storytelling in agencies lays out for the 1st time why narrative and storytelling could be a part of the mainstream of organizational and administration considering. this example has no longer been made earlier than. The tone of the e-book is additionally specific. The engagingly own and idiosyncratic tone comes from a collection of displays made at a Smithsonian symposium on storytelling in April 2001. studying it's as stimulating as spending a night with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and someday profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly textual content. Interviews will the entire authors performed in 2004 upload a brand new measurement to the fabric, permitting the authors to mirror on their principles and make clear issues or spotlight rules which can have replaced or deepened over the years. * Brings jointly recognized concept leaders at the significance of narrative and storytelling for organizational good fortune * The book's effortless to learn, enticing variety of storytelling makes you're feeling a part of the dialog * in simple terms ebook that comes with own tales and views from Larry Prusak and John Seely Brown

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20 They help explain Storytelling in Organizations 35 why telecommuting doesn’t work. The point is, if you’re not there, you’re nowhere. No one has ever gotten promoted through telecommuting. You don’t get anywhere in the organization if you’re telecommuting. The point is, if you’re not You’re out of loops. You’re lonely. In IBM there, you’re nowhere. which believes in this big-time—sometimes people say the initials I-B-M stand for ‘‘I’m by myself ’’—it’s a terrible way to work. Now from time to time, I work at home, for instance, if it snows or if I have a lot of writing to do.

But corporate histories are different. I’ve read a number of them. They’re mostly public relations, that is to say, bunk, and people know it. So I’d recommend interviewing people and letting them talk. Then others can watch the tapes and make up their own minds as to what they mean. Stories about the Future Then there are stories about the future. This is where mission and vision statements fit in. ’’ We all tell stories about the future. You can call it different things. ’’ But these are stories about the future.

In the 3 years since then, I’ve seen stories becoming more valuable, because, slowly but surely, knowledge is increasingly the source of wealth, especially in Western and Asian nations. And if knowledge is a source of wealth, rather than land, labor and capital, or more physical attributes, one of the ways knowledge is configured and transferred is through stories. And if that’s the case, if knowledge really is the source of wealth, then stories become more valuable. 46 Storytelling in Organizations Firms are certainly beginning to value knowledge more.

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