Download Supply Chain Management: Strategy, Planning, and Operation by Sunil Chopra PDF

By Sunil Chopra

For MBA or senior point undergraduate offer chain administration courses.

 

 A Strategic Framework for figuring out offer Chain Management

 

Borne from a path on offer chain administration taught at Northwestern University’s Kellogg university of administration, Supply Chain administration introduces high-level approach and ideas whereas giving scholars the sensible instruments essential to resolve provide chain problems.

 

The Sixth Edition weaves in compelling case learn examples, offering scholars with transparent perception into how good offer chain administration deals a aggressive virtue. at the turn part, scholars additionally examine the hazards of poor supply chain administration, and the way it may harm an organization’s total health and wellbeing and performance.

 

Using a strategic framework, scholars are guided via the entire key drivers of offer chain functionality, together with amenities, stock, transportation, details, sourcing, and pricing.  through the tip of the direction, scholars will stroll away with a deep realizing of offer chains and a company seize at the functional managerial levers to drag with the intention to increase offer chain performance.

 

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Extra resources for Supply Chain Management: Strategy, Planning, and Operation

Example text

The collaborative teams now try to increase the supply chain surplus by timing the promotion to have high sales impact while minimizing the marginal cost increase. They work to ensure that the product is produced in such a manner that all promotion demand is met without generating excess unsold inventories. Agile Intercompany Scope Up to this point, we have discussed strategic fit in a static context; that is, the players in a supply chain and the customers’ needs do not change over time. In reality, the situation is much more dynamic.

Increased implied demand uncertainty leads to increased difficulty in matching supply with demand. For a given product, this dynamic can lead to either a stockout or an oversupply situation. Increased implied demand uncertainty thus leads to both higher oversupply and a higher stockout rate. Markdowns are high for products with greater implied demand uncertainty because oversupply often results. First, let us take an example of a product with low implied demand uncertainty—such as table salt.

To execute a company’s competitive strategy, all these functions play a role, and each must develop its own strategy. Here, strategy refers to what each process or function will try to do particularly well. A product development strategy specifies the portfolio of new products that a company will try to develop. It also dictates whether the development effort will be made internally or outsourced. A marketing and sales strategy specifies how the market will be segmented and how the product will be positioned, priced, and promoted.

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