By John R. Ehrenfeld
The constructed international, more and more conscious of “inconvenient truths” approximately international warming and sustainability, is popping its consciousness to attainable remedies—eco-efficiency, sustainable improvement, and company social accountability, between others. yet such measures are mere Band-Aids, they usually may very well do extra damage than solid, says John Ehrenfeld, a pioneer within the box of commercial ecology. during this deeply thought of ebook, Ehrenfeld demanding situations traditional understandings of “solving” environmental difficulties and provides a extensively new set of ideas to achieve sustainability. The book is based upon this new definition: sustainability is the chance that people and different lifestyles will flourish on the earth without end. There are stumbling blocks to this hopeful imaginative and prescient, notwithstanding, and overcoming them would require us to remodel our habit, either separately and jointly. Ehrenfeld identifies not easy cultural attributes—such because the never-ending intake that characterizes sleek life—and outlines functional steps towards constructing sustainability as a attitude. via concentrating on the “being” mode of human lifestyles instead of at the unsustainable “having” mode we grasp to now, he asserts, a sustainable global is inside our succeed in. (20080930)
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Extra info for Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture
In this case, the solution becomes a new problem, as in alcoholism. Typically, alcoholism springs from attempts to mitigate pain and stress caused by an experience such as job stress or family troubles. At ﬁrst alcohol seems to lessen the stress or anxiety, but the symptoms soon return because the cause is still lingering. After a while, alcohol begins to poison the body and cause a new set of symptoms that push the original set into the background. The chosen solution, alcohol, has become a new, more serious problem due to its deleterious physiological Table 1.
After I arrived at my hotel, I reﬂected on our trip: The driver and I had been together for an hour, and between the two of us we had been doing six different things. He was driving, talking on his phone and watching a Uncovering the Roots of Unsustainability video. I was riding, working on my laptop and listening to my iPod. There was only one thing we never did: Talk to each other. It’s a pity. He was a young, French-speaking African, who probably had a lot to tell me. I relate all this because it illustrates something I’ve been feeling more and more lately—that technology is dividing us as much as uniting us.
These generalized patterns follow from the work of Daniel Kim and others in the ﬁeld3 and, along with a few other general patterns, are so ubiquitous that they have the form of standard models, that is, archetypes. Figure 1 shows the most basic of loops. We spend much of our life going around and around this one, as it is the fundamental form of everyday action. Whenever we encounter something that needs doing or fulﬁlling (the “problem,” in this ﬁgure), we take an action to solve it (the symptomatic “solution”).