Download Tea and Tourism: Tourists, Traditions, and Transformations by Lee Jolliffe PDF

By Lee Jolliffe

The worldwide creation, advertising and marketing and intake of tea current a source for tea-related tourism. "Tea and Tourism: travelers, Traditions and changes" profiles tea cultures and examines the social, political and developmental contexts of utilizing comparable traditions for touristic reasons. This quantity perspectives tourism regarding tea from differing disciplinary views, and from advertising, making plans, entrepreneurial and developmental viewpoints. The e-book examines the transformation of indigenous and imported tea traditions into studies for travelers. Profiling those tea reviews from around the globe together with the uk; Sri Lanka; India; China; Taiwan; Kenya and Canada, the quantity finds the ways that tea's historical past is tailored for tourism intake. this is often the 1st definitive paintings on tea tourism. worldwide tea tourism traits are pointed out, whereas case examples supply clean views at the ongoing transformation of tea for tourism reasons.

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Extra info for Tea and Tourism: Tourists, Traditions, and Transformations (Tourism and Cultural Change)

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A great deal of creativity and innovativeness can be expected for the development of such a dimension. It is still a question of whether or not the religious sector is willing to cooperate in commercialization of their customs. Today, tea is still one of the most popular beverages among Chinese communities. 6 million acres with an annual production of more than 745,000 metric tons. Although statistics on the annual consumption of tea are not available, over two-thirds of the annual outputs are for domestic consumption.

After that, north India and Sri Lanka became the most important teagrowing areas for the British market. James Taylor and Thomas Lipton, who founded the Indian and Sri Lankan tea industry, are the most important pioneers. In the 1870s, Lipton directly exported tea from his tea gardens in Sri Lanka to his retail shops in England. His direct marketing channel increased his control over the business and the profitability of his trade. Gradually, India and Sri Lanka took over the leading position from China as the exporters of tea to England.

The first, the Bramah Tea and Coffee Museum, documents the built heritage of the area in which it is situated, in particular in relation to tea. It includes the former headquarters of tea companies and the location of the London Tea Auctions as well as the former docks where the tea clippers unloaded their shipments of tea. At the second site, in nearby Greenwich, the Cutty Sark, the last of the clippers is docked and can be visited. Exhibits at the ship document the life of the ship as a ‘tea clipper’ carrying tea from China to London.

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