Download The Internet strategy handbook: lessons from the new by Mary J. Cronin PDF

By Mary J. Cronin

It takes greater than a website to take the plunge from connectivity to aggressive virtue on the net. This booklet is written for managers dealing with the problem of devising an online process that may carry their businesses acceptance and aggressive virtue - through the web pioneers within the businesses which have been there, together with: Thomas Anderson of Millipore on advertising items all over the world on the net; Russ Jones of electronic apparatus company on constructing a brand new enterprise dependent fullyyt on Internet-related services; Gregory P. Gerdy of Dow Jones on publishing on the web; John 'Scooter' Morris of Genentech on utilizing the inter web learn and improvement software; Steve L. Swenson of Lockheed martin on leveraging the net to control details from either in and out the corporate; and extra! The booklet additionally provides cost-benefit analyses and discusses serious matters resembling employees education and safe advertisement transactions.Using insights from fake starts off in addition to successes - and together with an vital web approach audit for you to use straight away to evaluate your company's present place after which formulate a web process for the long run - "The net technique instruction manual" presents an insider's view of what it takes to maximise the extreme energy of the net for aggressive virtue. while you're a supervisor comparing the potential for the web for the 1st time, an government looking to achieve extra worth from current web connections, a specialist, an entrepreneur, or a web company consumer, you are going to consult with "The web process guide" repeatedly. Its mixture of strategic considering, implementation recommendation, and version company functions will stay appropriate lengthy after the present web technical courses became out of date.

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Recognizing the lack of in-house Internet expertise and the complexities of security for taking orders and handling credit card transactions on-line, the head of IT recommends that the company contract an outside firm to design and maintain the publicly accessible Women's Gear Web catalog at a remote site, with a private network link to Women's Gear to transmit orders and track inventory information through the local area network. Discussions among various departments at Women's Gear and the contractor about the catalog design and contents, and some debate about how frequently it will be updated, take several months.

Recognizing that many customers, especially those outside the United States, do not have access to the Web, the planning group decides to retain the Tech Books Gopher interface as well. The Tech Books home page comes on-line at the end of 1994 with announcements to a number of public lists and notification to customers. The planning group makes a special effort to encourage links to Tech Books from other home pages, especially at universities and organizations interested in computer and technical materials.

Dow Jones's strategy of developing a news service product especially for the Internet and the issues involved in marketing and pricing such a product have implications for the future of business information services and networked publishing. Research played a major part in the original development the Internet, and today's high-technology, research-intensive companies are more dependent than ever on the global network for access to essential resources. : Adding Value to Research and Development," apply to every company that competes on the basis of keeping up with leading-edge information and maintaining a rapid pace of development.

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