Download The Professional Bar & Beverage Manager's Handbook: How to by Douglas R. Brown, Amanda Miron PDF

By Douglas R. Brown, Amanda Miron

Publish 12 months note: First released in 2006

A winning beverage operation is way greater than top-shelf cocktails. In today's industry, even if working a stand-alone enterprise or one integrated right into a eating place, resort or nutrition carrier operation, the winning bar operator wishes product and gear wisdom, administration savvy, advertising talents, perception into the most recent traits, and, in fact, a robust take hold of of mixology. All this and extra is designated during this new inclusive consultant. greater than simply recipes, it's going to convey you step-by-step how one can organize, function and deal with a financially profitable beverage operation.

This booklet is perfect for pros within the hospitality box in addition to newbies who should be searching for solutions to price containment and coaching matters. There are actually countless numbers of cutting edge methods confirmed to streamline your bar or beverage operation. present operators will delight in this priceless source and reference of their day-by-day actions and as a resource of ready-to-use kinds, websites and working and price slicing principles.

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Extra resources for The Professional Bar & Beverage Manager's Handbook: How to Open and Operate a Financially Successful Bar, Tavern, and Nightclub

Example text

Retailers have historically used events to drive sales, and now other types of businesses are realizing that face-to-face events are an effective way to satisfy sales goals. The fastest growing types of marketing events are those related to technologies such as computers and mobile telephones. The late Steve Jobs, founder of Apple, was a master of using live events to introduce his new products. Jobs would interact with his new inventions as though they were organic and even human. This created a deeply personal and captivating experience for the thousands of Apple customers who anxiously anticipated each new product launch.

The study confirmed that, despite the severe economic challenges experienced by the profession during the past decade, change, creativity, and innovation remain as three constants to ensure stable navigation toward future success. S. citizens as well as Europeans are aging rapidly. As a result of the graying of America and Europe, not only will millions of these citizens celebrate a major milestone (middle age) but Event Leaders will be forced to rethink the types of events they design. For example, as Americans age, it is likely that they will experience more health problems, such as loss of hearing and vision and restriction of movement.

Gross domestic product. Since widespread use of the jet airplane began in the 1950s, meetings and conferences have multiplied by the thousands as attendees jet in and out for threeand four-day events. These events are primarily educational seminars that provide networking opportunities for association members and corporate employees. Despite the recent challenges of terrorism and environmental concerns over rising fuel prices, the globalization of the economy has produced significant growth in international meetings.

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