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By Theodore Low De Vinne

De Vinne T.L. The perform of typography.. right composition (1901)(ISBN 1436666562)(600dpi)(T)(481s)_ET_

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Additional info for The Practice of Typography: A Treatise on the Processes of Type-making, the Point System, the Names, Sizes, Styles and Prices of Plain Printing Types

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Font size). In this chapter, basic elements of layout will be introduced and defined, along with a discussion of some common heuristics for computing a readable page display.  Does layout matter, beyond the basic aesthetic concerns that are intrinsic to design? That is, most of us are aware that some documents and books just look better than others; we are also aware, perhaps acutely, that an ugly book is uninviting to read and that it is possible for text to be presented on the ragged edge of readability, with type that’s too small or too tightly spaced, or with lines of running text that are obviously too long for comfort.

The aim is often triage or to decide on further action. Glancing Pages are turned very quickly; the reader spends almost as much time turning pages as looking at them. g. beginnings and endings of articles, photos or figures, headings) until something holds sufficient interest to transition to another type of reading. g. proper nouns) with an aim orthogonal to full comprehension. A study participant described looking for names in a magazine article: “I don’t know anything about pop music. I should because we’re always stumped in The New York Times crosswords by the pop music characters.

Many publications have put extensive resources into their visual brands and are anxious to maintain these recognizable brands in their online sites. 22 reading and writing the electronic book other extreme, on-screen layout may be left in the reader’s hands to a much greater extent, as it was originally in Web browsers, with the reader choosing the type face, the font size, and the general look of the text, and the writer/publisher specifying only a few functional elements of the document, such as heading levels and where paragraphs begin and end.

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